Welcome to the iCANmovement
The iCANmovement is a wellbeing initiative for anyone impacted by cancer. Together with you and the experience of others, our ultimate goal is to provide guidance by helping answer the endless questions that follow a cancer diagnosis.
Cancer may be a place you haven’t been before, but at the iCANmovement we want you to know that you are not alone. Navigating a diagnosis can often be overwhelming and confusing. We want to bring information surrounding a diagnosis to one central place – a safe, uplifting, supportive, inclusive and inspirational place.
Louise was and will forever be our inspiration. She was an endless optimist and when she passed away in January 2019, the iCANmovement seemed impossible to continue.
Louise had started an inspirational movement encouraging others to ‘look good, feel good, in treatment and beyond’. Through hours of exhausting research she was able to change her mindset, which in turn improved her body, mind and soul. Louise had terminal cancer but she was determined that it wouldn’t define her.
If the current statistics are correct, one in two people will be diagnosed with cancer in their lifetime. We can’t change a cancer diagnosis but we can change the way we all live with that diagnosis.
During her treatment, Louise wrote, “I missed being part of the world, and some days I missed myself”.
Where do we go from here?
Louise’s sister Elysia, together with friends and family are slowly creating the iCANmovement. Louise has a story, but that is just one person’s story. Together with your help, and lived experiences, we want to build the iCANmovement into the destination Louise dreamt it to be.
Supporting the community
The iCANmovement is a for-profit initiative. Transparency is something we highly value. At the moment, the iCANmovement is self-funded with all future profits (we are dreaming big!) being invested back into the cancer community.
Our motivation is simple – we want the iCANmovement and the information it provides to always be accessible to everyone who needs it – for free.
Meet our team
CEO & publisher
Head of digital
Celebrity makeup artist & contributor
Thank you to our founding contributors for your invaluable support. Without it, we wouldn’t be here.
Content & community engagement
Information & design support